Bathukamma is a ten day festival that begins on the closed moon day of the Telugu Bhadrapada month, which is far and wide celebrated in Telangana state. Significantly, this festival begins soon after the ending of monsoons. It just falls before the festival of Dushera or Dasara. This festival is a symbol of Telangana’s cultural identity.
This is the festival of colours and the flowers. The flowers are arranged in a conical pattern that signifies the mother goddess and is called the Bathukamma. Goddess Gauri is worshipped by the name Bathukamma during this festival. I n the local Telugu language Bathukamma means “Mother Goddess, Come Alive!”
The last day of the celebrations is known as Saddula Bathukamma. It marks the culmination of week-long festivities that are being organized on a grand scale in 10 districts.
To promote Telangana’s unique floral festival recently the government launched a global online digital campaign through Google, YouTube and Facebook platforms. It is receiving good response with nearly six lakh hits. The photos and videos of Bathukamma celebrations are being shared on the Facebook page by Telanganites living in various countries. The State government has set up Facebook page and also launched a special website with information, details and videos about the festival.