About 100 online forums for the review in the social media users before they make a purchase.
Vishrut Chalsani, the vice-president of Akosha, an online reputation management company said, “It is very easy to communicate with the brand for more penetration and developing the company’s outlook”.
He further said, “As e-commerce firms are affected by the activities of online opinion makers and tainting the image of companies to hire CRM professionals”. He said.
Mr Ankur Warikoo, CEO, GroupOn, India said, “This way everything is in-built, everything has a log, so I know exactly who has responded to what tweet or what Facebook comment, how have they responded and when they responded”.
He further said, “This is immensely powerful for me as a tracking mechanism and helps me be supre-mely efficient to do the task at hand, which is to reply to social conversations real time”.