Export the beauty of India and its culture

pierre_assouline-v6Showing of poverty, beggars and slums in the Indian cinema is a myth. A lot of good cinema is being produced in India which needs introduction to the lovers of cinema across the world. This was observed by Pierre Assouline, a noted film producer based in France and India. During his interactions with media at IFFI 2015, Pierre said “Many Indian film-makers have wrong notions that to go in international acceptance, they must show miseries of India and exploitation of women. They think that this is what appeals to the western audience. This is a complete myth”. The French director added that India has so many beautiful dimensions which must be presented before the international audience.

Referring some of latest experiments being made by new wave directors, he commented that it is matter of great satisfaction that Indian Cinema is coming up to have its place in World Cinema ,though a little late.

Pierre Assouline produced “Vanaprastham directed by Shaji Karun, the famous Malayalam director. The film is considered a classic from India. He is also the President of “Extravagant India”, the film festival being held in France to present independent films from India. It showcases both feature films and documentaries of Indian Cinema from all regions. Besides competition section, the festival also has the section of Indian Classics, Retrospectives and Bollywood. Festival will show case 26 films in all.

To be held in October 2016, at Champs Elysees the grand Indian Festival, will it be taken to other places of France and Netherland. This will be the third edition of the festival

Briefing about the proposed festival, the Director of festival, Gabriele Brennen said “The Festival   has already become the reference for the best of young Indian Cinema and has the ambition to become the door for Europe to the Indian films. She observed “Indian Cinema is extremely beautiful and why the people of France should not be introduced to this?” She said the festival helps to understand Indian Culture across the Europe.

Ramesh Tekwani, the Indian Co-coordinator of the Festival and producer of many outstanding short films and documentary said the festival has introduced whole gamut of Indian Cinema to French people, especially independent cinema. Now the people know that there is more to Indian cinema than just Bollywood.

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