The Social networking giant has announced a new program “Facebook Talks Live” where users will get a chance to put questions directly to the political leaders of the country, including Modi, Kejriwal, Mamata, Akhilesh Yadav, Lalu Prasad Yadav and many others.
When the Indian political parties are increasingly going aggressive to address the texting, sharing youth of India, the initiative becomes a huge PR exercise for them. As BJP and AAP are way ahead of other parties in attracting facebook likes and other kinds of media participation, other parties too want to catch up.
“In this ‘Facebook Talks Live’ season, you can ask Narendra Modi, Arvind Kejriwal, Mamata Banerjee, Akhilesh Yadav and Lalu Prasad Yadav how they will govern India and what are their priorities and agendas,” Public Policy Director (India and South Asia) of Facebook, Ankhi Das, said in a statement. Senior journalist Madhu Trehan will moderate the sessions to start with Modi on March 3rd. Facebook has over 10 crore users logging in everyday in India.
This will be a win-win situation for the tech company, for the participating leaders and also the users as it will generate huge attention on a current issue of interest just before the general elections.