The project upon which the company was working since few years was named ‘Threshold’ inside the organization and ‘Windows 9’ outside it. The Microsoft may take up an entire new brand name this time.
Microsoft aims at providing services to all devices and the CEO Satya Nadella is a champion.
Microsoft also aims at repairing the brand damage caused to it because of Windows 8.
“Windows 8 was not a shining moment for Microsoft. Probably the biggest issue that lingers is the negative brand equity in the name,” said Michael Silver, an analyst at tech research firm Gartner.