The colourful, vibrant floral festival ‘Bathukamma’ has begun in Telangana today, where it is being observed for ages. The women-centric 9-day festival which reflects the rich Telangana culture has started with Yengili Batukamma . Thousands of women across the ten districts of Telangana observed the day with traditional gaity and enthusiasm.
Life Giver, as the festival is known, is essentially worshipping the nature. It’s not religious festival, according to pundits. Each day will be decorated with different layers of flowers that are available in the region. The colourfully patterned arrangement of endemic wild flowers such as cassia, acacia, marigold, chrysanthemum and celosia brings a spectacular view during this period. The women, clad in new sarees, play round the flower pots, singing songs with making a rhythmic sound of hand-clap. The festivities end up on Durgashtami day with a grand festival of Saddula Batukamma where the colourful patterns will be immersed in ponds, lakes and rivers.
Kavitha, daughter of Chief Minister K Chandrasekhara Rao and MP of Nizamabad, has been marketing the festival for several years through her organization ‘Telangana Jagruthi’. In a way, she has become a symbol of the festival in the region. This time she made plans elaborate plans to celebrate the festival in as many as nine countries. She has taken it off-shore but confined only to few nations like US, Canada earlier. She has started off her festivities in Dubai this year. She will go on a whirlwind tour to eight more countries- the US, UK, Denmark, Australia, New Zealand, Bahrain and Kuwait.
“The festival is declared as state festival even during the united AP period but it was shadowed under their rule and gained prominence only after the formation of Telangana state. This is our culture, our life. It reflects the empowerment of women. I will continue to organize this festival as it is endeared to me. I have been doing this even during the Telangana movement” she said in an interview.
The Telangana government has also made plans to celebrate the festival globally and Rs 15 crore has been sanctioned for the celebrations across the state, according to Chandu Lal, minister for culture.