Google’s highly successful phone range Nexus will soon be replaced by premium range Android Silver series as per reports. “The change is both expansive and expensive, as Google is said to be planning to spend heavily on promoting these devices in wireless carriers’ stores and through advertising, essentially subsidizing the development and marketing costs for its hardware partners,” said sources.
The software carrying Android Silver will entirely be controlled by Google to ensure a consistent user experience across devices regardless of who the manufacturer is. LG and Motorola – which is owned by Google, have confirmed their participation, Sony, Samsung and HTC, other major Android manufacturers are yet to confirm tie ups.
The Nexus range commanded huge popularity as the mid range, high specs model, but the new one will be entirely premium. Whether the Nexus range will be continued or not, is yet to be clarified.