It was a well planned approach. The Movie was made and extensive promotions were done. The entire unit was seen promoting the movie almost everywhere. All this seem to pay off. Happy New Year has made one of the biggest opening in the International Market
In Gulf, Sri Lanka, South Africa, and Malaysia it has become the biggest opening Bollywood Movie. In Pakistan, Fiji, and New Zealand it is 2nd. There are still some key markets like Germany, Peru. Philippines, Egypt, Nigeria, Morocco, West Indies etc..Where the movie is yet to open. The openings in these places will further make a big number.
The move is getting a Universal Appeal both in India and Internationally. Happy New Year was released in 40 countries, and opened with appx, USD 8.1 million. It was noted that within 3 days of the release the move had already crossed many milestones. The Movie is produced by Red Chillies Entertainment, and Directed by Farah Khan