How to cut down the expenditure on Newspaper Ads

courtA committee appointed by the Supreme Court said that,”Governments must take necessary action to restrict the guidelines as of how many ads they can place and see that ads must not glorify politicians in power”. This committee was formed in April this year.

In advance on a list of personalities whose birth or death anniversaries will be marked with ads. There should be a single advertisement only, to avoid different departments and state-run companies from paying tribute to the same leader with a multitude of ads. The photos of political leaders should be avoided in ads, but if that is not possible, the ads should feature only one of these leaders: Prime Minister, the President, Governor or Chief Minister.

The committee also says to prevent “the arbitrary use of public funds for advertising and to project particular personalities, parties or governments without any attendant public interest.”

The Supreme Court will review the committee’s report and then decide what happens next.

Medaram Jathara

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