The campaign is a one-minute short film that acknowledges every father who works hard to ensure a better future for his children, carrying on their legacy and inheriting the responsibilities of their business.
“One can only imagine the hard work and labour that one goes through in setting up a business. With this in mind, we launched this campaign to celebrate fathers who have conquered the world through hard work and dedication,” said Sumit Bedi, Vice President (Marketing), IndiaMart in a statement.
The video campaign is scheduled to be launched on June 17 and will run across multiple social network and online platforms. Father’s Day falls on June 19.