The feature phones — SmartSelfie, SmartPower and Shine series — will be strategically priced below Rs.2,000 while smartphones SelfiePro, PowerPro and Wish series will be available at prices below Rs.10,000.
“In today’s digitally-led world, mobile connectivity has become a necessity instead of a privilege. With the launch of these phones, we are providing Indian consumers with the perfect amalgamation of value plus and functionality,” said Sudhir Kumar, CEO, itel India, in a statement.
SmartSelfie will attempt to redefine the consumer expectation with front camera. SmartPower will be focused on a long-lasting battery and Shine series will have good looks.
Similarly, smartphones will have SelfiePro focusing on better camera experience, PowerPro catering long-lasting battery and Wish series providing value with better looks.
The company will focus on rural and semi-urban consumers which have been “largely untapped by the incumbent mobile players”.