Movie comes later, but before that it is film’s teaser trailer, which is in fact judging the film’s fate in the first week of its release – the crucial one week which is important to declare if a film is a hit or not. Off late the film’s trailer is gaining as much importance as the film’s audio if not more, and there is every reason for this trend to catch up.
And if the said film trailer is of a superstar and his much awaited film – it is like an appetizer – a promise for so much more that awaits the fans with the release of the film. No wonder the teaser trailer of a movie is being conceptualized in such way as to put together the best the film has to offer so that the audience is completely enticed and excited. And now, there are teaser trailers that announce the audio release as well.
The last few days have been exciting for South film industry. In addition to a few big summer releases, there have also been a couple of big time trailers that were released online. ‘Kabali’, superstar Rajinikanth’s movie’s trailer was released on YouTube and within an hour it received a million likes and started trending like no body’s business on social media.
The one-minute trailer studded with scenes that bring back the charisma of the style king in his new look with salt and pepper hair and beard is enthusing more and more fans to click on the video, which is on 10,255,292 views and still counting. The film is about the underworld don working for the poor and marginalized, a theme much repeated in Indian cinema, but scene in which the darling of masses Rajini says, ‘Kabali da’ in his arrogant and the trademark casual fashion is enough to have the audience swooning for more; and the entire South cinema audience irrespective of being Tamil or not is hanging on to every word of his during the short trailer.
Yet another trailer, closer home, that is trending online is writer, director Trivikram’s ‘A Aa’ starring Niithin and Samantha as the lead pair; this is in addition to Trivikram’s speech at the audio release of the film that is topping the YouTube trends. One of the most loved directors with an excellent track record of entertaining films has his new film set to release in May, much to the delight of his fans, and the teaser trailer is obviously packed with trade mark scenes that showcase the dialogue writing skills of the maverick director. In addition, the popularity of the lead actress Samantha and the fan following amongst the youngsters she enjoys is exploited well in the one-and-a-half minute trailer. Further, the scenes between hero Niithin and Sam indicate a cute love story with all the trademark twists and turns of Trivikram, without revealing much.
The trailer that released on Tuesday, May 3, is currently on 700,212 likes and on a rise.
The other popular film trailers trending online are Mahesh Babu’s ‘Brahmotsavam’s song ‘Madhuram Madhuram’ trailer and the teaser trailer of ‘Sultan’ showcasing the heroine Anushka Sharma.