Of late a great craze for milk shakes is seen what with the increase in the solar intensity these days except on few days due to unseasonal rains and gales. Road side vendors also made brisk business supplying fresh drinks made of milk in different flavours and tastes. Sales are up for milk shakes. In all 50 types of milk shakes are sold in the market. It is a healthy drink too forgetting the cholesterol threat. Obviously the buyers’ craze is being cashed by the traders. This is not a new phenomenon. It was there earlier also. But today merchants offer a fresh drink in cold condition without stocking it for a long spell.
Further, traders also became wiser. They learnt the art of adding different ingredients along with fruits to the milk shake. They prepare on the spot. They also do not hesitate to supply instantly even under a shady benevolent tree in these hot days. Preparation on footpath is faster and cheaper when compared to the restaurants. Experts also recommend these shakes as it is beneficial and would protect the body from dehydration. Besides, of late marketing a product or to boost the sales of any product tricks are being employed. Any heroine or celebrity is associated with the drink to promote sales. Public gathering is not uncommon at any event more so when it is related to beverages sold. In case there is no safe drinking water a cold shake is most preferable. And the logic demand for milk is on the increase.