Hyderabad: Originally poor man’s fare has today become food for the affluent in the state. There was an old saying, “Jwaram vaste Annam, Je Je vaste Annam” which indicating the importance, scarcity of rice particularly for the poor.
The AP with increasing health consciousness among the citizen, and food like jowar, millets have become special. “We always advise our patients to have healthy food. People can take any millet variety which suits them”, said Dr Vamshidhar Allam.
“When we started our farmers society in 2000 to promote organic food the farmers used to say that they did not grow millet as there was no market for it. Due to promotions and increased health consciousness, farmers benefitting by raising millet. We started with a capital of Rs 2.5 lakh and now the annual turnover is more than Rs 50 lakh. Most of our produce is consumed in Hyderabad. They are not able to meet it”, said suresh Kumar, joint director, Deccan Development society.
Jonna (great millet), sa j ja (pearl millet), Korra (foxtail millet), Makka Cholam (com makka) etc are the products which were producing and promoted along with hand-pound rice or brown rice.