‘Modi Rakhi’ in demand as women attracted by ‘Ache Din’ promise.

US-praises-ModiNarendra Modi’s image was carried on hoardings and posters throughout the every corner of the nation during the general elections, but this time, his fever raised to a new level on the eve of Raksha Bandhan.

From Uttar Pradesh to Rajasthan, the Rakhis with Modi’ image on it is flying off the shelves. Women buys Modi Rakhi in large numbers, as it carries the promise of ‘ache din’.

“We hope Modi controls price rise and brings good days for all of us”, said Mona, a resident of Jaipur.

“Women are buying this so that Modi takes care of price rise and they can celebrate the festival well”, said a shopkeeper Rajesh.

Raksha Bandhan is a Hindu festival that celebrates the love and duty between brothers and sisters; the festival is also popularly used to celebrate any brother-sister like loving protective relationship between men and women who are relatives or biologically unrelated.

Medaram Jathara

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