Money Lure is as One of the Critical Factors which Determine

“About 70 percent of those who change or make up their voting choice in the last minute are influenced by anyone or a combination of these five factors — local pressures, lure of money, effective campaigns, coverage in news media and manifesto offers. In this process, lure of money is a more likely factor, not always acknowledged and often goes by group dynamics.”

The study done by the Centre for Media Studies (CMS) said that, “Money lure is considered as one of the five critical factors that determine voting choice of undecided voters and induce shift in voting intentions in the last minute. The percentage of voters who view money as a factor has substantially increased in 2014 as compared to 2008”.

“The percent of voters who view corruption as one of the issues bothering them has also increased significantly in 2014. There is acknowledgement of money as an influencing factor in voting choice”, said the study, which took a sample of 75,000 voters during the period 2007-14.

Medaram Jathara

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