The platform, which will be available across Pizza Hut social media accounts from August, will debut at the 2016 Venturebeat MobileBeat Conference in San Francisco with a demo from Baron Concors, Chief Digital Officer, Pizza Hut, the company announced on Thursday.
“The new Pizza Hut social ordering platform is another example of making it easy for our customer to order their favourites from Pizza Hut,” said Concors.
“We are constantly pursuing ways to simplify our ordering experience. This platform allows our consumers to quickly order or get information where they are already spending a great deal of their time,” he added.
For this, Pizza Hut has partnered with technology company Conversable.
Pizza Hut will be competing against Domino’s which introduced an ordering system through Twitter last year. One can order Domino’s via Apple Watch app too.
“With this service, customers will be able to reorder their favourites or saved orders from any US Pizza Hut location by chatting directly with the Pizza Hut accounts on Facebook Messenger and Twitter, as well as get answers to frequently asked questions and receive the latest deals and promotions,” the company said.
The company sees conversational ordering as an opportunity to interact with this audience on the social platforms of which they are already heavy users to provide a quick, easy ordering experience.