Ranveer Singh, the emerging brash, yet thinking actor has become the first Bollywood personality to endorse a condom brand. He will shoot for a commercial with Durex soon. Ranveer’s rise can easily be termed meteoric. He debuted with a ‘safe’ romantic comedy – Band Baja Baraat, but chose a very risky Lootera immediately, making everybody sit up and take note of him. His followup with Bhansali’s Ramleela and mass masala Gunday have made him a firm bargain at the box office.
The present Durex ad will be new, uncharted territory for an Indian actor, but Ranveer is confident that it will add to his image.
“As an actor and as an individual, I have a propensity for pushing the envelope, breaking the mould and taking the road less travelled. As such, I constantly endeavour to build an equity that is unique – one that truly stands out from the crowd. Over the past three-and-a-half years that I’ve been a part of the Hindi film industry, I’ve declined several tempting endorsement offers. I’ve been saving my brand virginity for the right one. And now, finally, I’m popping my cherry with the world’s leading brand in Sexual Wellbeing – Durex! Sex is still considered a taboo in our country and the idea behind my association with Durex is to create awareness around sexual wellbeing, promote safe sex and have fun while doing it! After intensive brainstorming, my partners at Durex and I have jointly devised a kickass creative campaign, but it’ll be a while before it releases. It will surely hit the spot, but it won’t be coming soon!” explained Ranveer.
The ad will surely be awaited by many interested parties, including fellow actors who might be raring to join the league.