Srimanthudu is said to have raised his ‘dhookudu’ in trade circles also. Film star Mahesh who has appeared in maximum number of selected
commercial advertisements so far, has now begun multiplex business confirming his aptitude for trade. Earlier, he was producer, investor
in several trades and now multiplex. Allegations are that theatres in TS are in the hands of a few magnates. His entry into multiplex created ripples in the film industry.