Trick of the trade !

5swim_suitA fashion brand in Central Rome announced free dresses for first hundred visitors who stepped into their shop in swimming costumes. The offer attracted all and sundry. People almost made a bee line to the shop. As part of publicity drive the shop, selling dresses, made a ‘swim suit’ offer to promote their sales. No discounts and no schemes, but sales are up in one go. That is the trend and a modern trap to raise phenomenal sales. It clicked. What an innovation?

Medaram Jathara

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