Chetan Bhagat, India’s print sensation, who has also been a widely adapted author on film screen, has announced the release of his next novel “Half Girlfriend” through a print and YouTube ad. This is perhaps the first time that and Indian novelist has sent out a video ad announcing his book! Already seen over 4 lakh times, the video ad for the book is also creating a YouTube sensation. As soon as the book was announced, twitter was flooded with jokes on the book and the title, turning it into a top trending topic within hours!
Bhagat figured in the Time’s list of 100 most influential people of the World! His recent work “Revolution 2020” is also being filmed. He has also made a debt as a screenplay writer for the most recent Salman Khan blockbuster “Kick”.
Here is the YouTube ad for the novel coming out in October…!