“Amyotrophic Lateral Sclerosis – ALS” also known as “motor neuron disease” or “Lou Gehrig’s Disease” – the disease famous physicist Stephen Hawking suffers from, is being fought with a bucket of ice water! A new donations campaign, called “Ice Bucket Challenge” is aimed mostly at the very rich of the society, in which a person is pouring a bucket of ice cold water on himself and challenging three persons to do the same within 24 hours or pay up a donation that will be added to research fighting the ALS disease. Millions of dollars are already collected as the super rich are ending up pulling the bucket on themselves and also donating money for the cause. While some are deriding making fun of a serious disease, others are calling this way better than not doing anything at all!
Facebook’s Mark Zuckerberg recently joined this cold water shower and challenged Microsoft’s Bill Gates, Cheryl Sandberg and Reid Hastings. Gates took the challenge, pulled the bucket and challenged Elon Musk, Ryon Seacrest and Chris Anderson (TED).
“Pay It Forward” in a new way, you say… why not, as long as it goes to a good cause and lessens the wealth burden of billionaires like these!
Watch Gates getting cold here: